Section 8 — SEO Tab (Search & Structured Data)

The SEO tab displays and manages all search-engine–focused metadata generated by CatalogPilot for a product. This information is machine-read first, designed primarily for search engines, shopping engines, and AI crawlers rather than human visitors.

Most merchants will review this tab briefly and rarely need to edit it.

What the SEO Tab Controls

The SEO tab includes the following fields:

  • Meta Title
  • Meta Description
  • Meta Keywords
  • H1
  • H2
  • H3
  • Source URL
  • Canonical URL
  • JSON-LD (Structured Data)

Together, these fields define how the product is interpreted, indexed, and ranked by search engines and AI systems.

Visual Indicators & Field States

Each field uses consistent visual indicators across CatalogPilot:

  • Green outline

     Indicates the approved CatalogPilot version is active and being delivered.

  • Orange eye icon

     Indicates the field is currently showing the original platform content instead of the enriched version.

  • Grey eye icon

     Indicates the enriched content is in use.

Merchants can toggle individual fields between Original and Approved without affecting other fields.

Editing & Overrides

All SEO fields support editing, with the same controls used throughout CatalogPilot:

  • Edit icon — manually edit the field
  • Original view icon — view previously imported content
  • AI regenerate icon — generate an alternate suggestion

Important:

CatalogPilot strongly recommends limiting manual edits in the SEO tab.

The system’s initial output is already optimized for correctness, structure, and long-term stability.

Repeated regeneration or aggressive manual editing may reduce quality due to diminishing returns.

Headings (H1, H2, H3)

CatalogPilot generates a hierarchically consistent heading structure:

  • H1 — canonical product identifier
  • H2 / H3 — semantic refinements that support long-tail discovery

These headings are not purely visual. They are used by crawlers and AI systems to understand product context and relevance.

Canonical & Source URLs

  • Source URL reflects the original product page on the merchant’s storefront.
  • Canonical URL is preserved and never altered by CatalogPilot.

This ensures:

  • No duplicate content risk
  • No canonical conflicts
  • Platform ownership remains intact

JSON-LD (Structured Data)

The JSON-LD section shows the structured data generated for this product.

This includes:

  • Product entity
  • Variant relationships (when applicable)
  • Offers, attributes, and availability
  • Inherited and generated metadata

This data is injected at render time and reflects the approved state of the product.

Most merchants will never need to edit JSON-LD directly; it is provided for transparency and technical review.

Key Takeaway

The SEO tab exists to:

  • Provide visibility into how search engines and AI systems see the product
  • Allow safe overrides when necessary
  • Maintain a stable, non-destructive optimization layer

For most merchants, the correct workflow is:

Review → Trust → Approve → Move on

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