In the static page form you will see an area for Title and Meta description. . 

Title : It will be the name of the static page

Meta Description:  Its an area where you place some part of the text of the static page which has most important information as that will show on the online searches.

You can also add images or video to the text while also manage the formatting of the content on the custom pages using text editor features or SOURCE MODE via HTML of the page.

Depending on the point-of-sale connectivity, generally the site map is updated each time new products are uploaded to the Web store.

As part of AdVision web store customization, we register all web stores with Google so that the site can be regularly scanned for updated products.

Now we'd like to point out a few misconceptions related to Google.

1. We can dictate Google what to display on the search results. We can influence the search results but nobody can tell Google what to display. Having said that, it does not mean that Google just displays whatever random characters they grab from the atmosphere.It displays the results based on the meta tags of your pages (or your products) supplied by Lightspeed. By default, the meta tags on your products are the same as the product name itself. As an example, the meta tag title of this product "Womens Cashmere And Silk Melange Hoodie" is exactly that. You do not need to go through your product catalog and edit the meta tags of each of your product (it will take you forever if you did that). The meta tags on your pages are automatically supplied by Lightspeed.

2. Changes done today should be reflected immediately. That's not how it works unfortunately. Changes on the site can sometimes take up to 2 months before they are reflected on Google, Bing or Yahoo. For example, if you changed the web store name from "Indulgence Cashmere" to "All Cashmere" today, you wouldn't see the change on the google searches immediately. When someone searches for "indulgencecashmere" today and the next few days, they'd continue seeing "Indulgence Cashmere" on the descriptions. Because Google robots (and Bing robots & Yahoo robots) take time.

3. I want my site to be on top of Google searches. In an ideal world, that's where it should be. So initially your site will probably not crack the first page or so. That's why it's very important that you create traffic to your site by constantly talking about it on your social media accounts.You must tweet, blog, announce, instagram, video your products ... store events ... anniversary celebrations .. anything .... constantly, everyday if you have to. Even if the event itself is not directly related to your store, mention it anyway on your Facebook.

Visit this video on tips that will help your site to improve its search results

The H1 & H2 Tags / Titles and Description tags, will be used to index and register your web store and is a high priority.

Provide a title in ‘Title Case’ that is 65 characters long (including the spaces) and has title for the store, best describing the business. It shows on the browser tab for that page eg : 
ABC Boutique - New York, New York - [and what you want to say]
ABC Boutique - New York, New York - Kids Designer Brands Boutique

Provide a description, 255 characters long paragraph describing the business, location, brands that you carry etc. Anything that is full of searchable keywords. It will show in Google search.

Note : It is critical to your whole project that you submit <h1> and <h2> text here will be seen visually on the homepage for best results.

H1 text can be [company name] is located [geographic reference] and sells [product types / brands] to [customer type].

H2 text will be under the H1 text and will be like a description text.

We can create them from what you have supplied originally in your description and/or if you have H1 / H2 tag specific that you would like added, you can give those to us.

1. Meta title: 65 characters long (including the spaces) title for the store, best describing the business. It shows on the browser tab for that page - next to the favicon.
2. Meta Description: 255 characters long paragraph describing the business, location, brands that you carry etc. Anything that is full of searchable keywords. It will show in Google search.
3. Meta Keywords: collection of 15-20 keywords, separated by comma. Google doesnt use keywords anymore but there are some other search engines that use keywords.
   
   

HOMEPAGE MODULE FOR LIGHTSPEED:

HOMEPAGE MODULE ON AE ADMIN:

https://www.facebook.com/business/learn/lessons/overview-of-how-facebook-pixels-work