1. What is middleware, and why is it important?

Middleware is a software layer that connects various eCommerce systems, such as sales channels, inventory platforms, and marketing tools, allowing them to operate in sync. It enables automation, reduces errors, and simplifies operations for businesses without dedicated technical teams.

2. How does middleware support non-technical retailers?

Middleware eliminates the need for manual updates across systems by automating inventory management, order processing, and data synchronization. Designed with user-friendly interfaces, it delivers robust functionality without requiring technical knowledge.

3. Which platforms are supported by the middleware solutions?

Supported platforms include Lightspeed (R-Series, C-Series,