Knowledge Base: Viewing Optimization & Search Engine Meta Data

  • How to manage static/custom pages?

    Through the web store administration panel, you will have access to edit or create static/custom pages.

    In the static page form you will see an area for Title and Meta description. .  Title : It will be the name of the static page

    Meta Description:  Its an area where you place some part of the text of the static page which has most important information as that will show on the online searches.

    You can also add images or video to the text while also manage the formatting of the content on the custom pages using text editor features or SOURCE MODE

  • What is a Responsive Web Store/ Website?

    Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

  • How Google Searches & Indexes?

    The search engine optimization and indexing of the products and brands from your web store, happens through the process of Google or Bing's robots and accessing and indexing the web stores site map. The site map is a file that contains all of the information necessary for search engine companies such as Google and Bing to index the Web store on a regular basis.

    Depending on the point-of-sale connectivity, generally the site map is updated each time new products are uploaded to the Web store. As part of AdVision web store customization, we register all web stores with Google so

  • What are H1 & H2 Tags and why is it important?

    Search engine optimization

    The H1 & H2 Tags / Titles and Description tags, will be used to index and register your web store and is a high priority.

    Provide a title in ‘Title Case’ that is 65 characters long (including the spaces) and has title for the store, best describing the business. It shows on the browser tab for that page eg :  ABC Boutique - New York, New York - [and what you want to say] ABC Boutique - New York, New York - Kids Designer Brands Boutique

    Provide a description, 255 characters long paragraph describing the business, location,

  • What is Meta text? Where in the Homepage can I place that?

    You would need to place the meta text in the homepage module for the SEO.

    1. Meta title: 65 characters long (including the spaces) title for the store, best describing the business. It shows on the browser tab for that page - next to the favicon.
    2. Meta Description: 255 characters long paragraph describing the business, location, brands that you carry etc. Anything that is full of searchable keywords. It will show in Google search.
    3. Meta Keywords: collection of 15-20 keywords, separated by comma. Google doesnt use keywords anymore but there are some other search engines that use keywords.

    HOMEPAGE MODULE FOR LIGHTSPEED:

    HOMEPAGE MODULE

  • How to set up and use the Facebook pixel for your ad campaigns

    Please follow this link:-

    https://www.facebook.com/business/learn/lessons/overview-of-how-facebook-pixels-work